Friday, June 12, 2009

Caroline Wozniacki face for tennis sport in global campaign.

Wozniacki on posters over the whole world
Adidas makes the young Dane its face for tennis sport in a global campaign

POLITIKEN.DK Af Søren-Mikael Hansen 11. jun 2009 kl. 13:06

Caroline Wozniacki, who is number nine in the world, will now be marketed across the globe by her sponsor.

It is not just on the court that Caroline Wozniacki has moved up in the tennis sport Super League. Commercially, she is also one of sport's hottest names.

That confirmed Adidas by the decision to use the young Dane as the only model in a worldwide campaign for a new series designed by Stella McCartney - yes, daughter of Sir Paul from the Beatles.

Photography for the campaign took place Wednesday afternoon under humble circumstances on a tennis facility in the north-west outskirts of London, but will probably be anything but humble in expression when it starts to run in late summer.

Stella McCartney has been directly involved in the selection of the main model for the new design, which launches across the world while at the same time, Caroline Wozniacki as the only player on the top level starts using it during the U.S. Open.

"It obviously feels good, that it is I that was chosen and that Stella has also said that she would like me to represent her line. She will always have something that is new and fresh. She constantly seeks new inspiration, and I just think that she thought that I am new and on the way up and would be a good role model for the clothes, she does ", sounds Caroline Wozniacki’s own opinion on why she now becomes the subject of a worldwide campaign for the company she has been associated for several years.

The explanation confirms Adidas.

'Caroline is a good tennis player, while young, open, responsive and full of good humor of court. She seems a natural choice for a design that expresses both sport and style, "said a spokeswoman, who insists on being anonymous.

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